Description

Good — I have a clear picture. Here's a 3,000-character summary: David Viney's personal author website at david-viney.me sits deliberately apart from his consulting work at alchemy.consulting. Where Alchemy is the polished professional front door, this is the more personal, more human space — the place where the author, the thinker, and the occasional off-topic wanderer lives. The site presents David primarily as a technology author with two published books to his name. The first, The Intranet Portal Guide, was a practical handbook on delivering corporate portal projects — though David now reflects that it was really a street-smart guide to getting any project delivered, not the textbook theory. One section in particular, the J-Curve of Change, took on a life of its own across the web and remains one of his most widely referenced ideas. The book is out of print but David offers a free PDF on request, and it can be found at the Internet Archive. The second book, Get to the Top on Google, was a guide to SEO — translated into four languages and, for one brief and evidently cherished week, outselling Stephen Covey. It is technically still in print and available on Amazon, but also free on Issuu. David has spare signed paperback copies available. The books establish a through-line that runs directly into his current Alchemy work: technology strategy, delivery, and the dark arts of getting found online. The site also hosts a Musings Blog — thought pieces on project management, change management, agile development, and product management. These are not polished white papers but genuine reflections from someone who has spent thirty years doing these things at scale and has developed strong opinions as a result. Beyond the professional, the site gestures at the fuller person. There are links to his activism work with Article 19, the freedom of expression organisation where he serves as a Board Trustee. There is a mention of a holiday home in Provence. There are links to Bluesky, Signal, and GoFractional alongside the expected LinkedIn. It is the site of someone who is comfortable enough in their own skin to let the personal and professional coexist without one swallowing the other. The overall register is warm, slightly self-deprecating, and quietly confident — "for a week I outsold Stephen Covey. Lol." It is a good counterpoint to the authority positioning of alchemy.consulting, and together the two sites create a complete picture: the practitioner you hire, and the person behind the practitioner.

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